Seoul, Apgujeong Rodeo Street, South Korea

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Apgujeong Rodeo Street is called the leading fashion mecca according to formation of a cultural zone with a high propensity of consumption. It creaties leading fashion trends with a unique atmosphere, customer friendly shops, foreign brand name shops with high priced goods, low-priced hip hop fashion shops, accessories shop. There are especially many cafes with beautiful interiors, and many Korean, Thai and Japanese restaurants. Beauty shops are clustered on the streets and due to this atmosphere, Rodeo Street attracts mainly teenagers. Recently, many movie companies have moved from Chungmuro to the vicinity of ‘Rodeo Street’, which is creating a new theater space as well. Along with the opening of Multi-Plex Cine-City, more theaters such as Cinehouse, Cineplus. and Nanta Theater (non-speaking performances) have moved into the area, and it is now a full-blown cultural zone for youngsters. If you are lucky, you may meet famous entertainers because those stars frequently visit here.

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